Kayah State the focus at world travel fair

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Kayah State the focus at world travel fair

Myanmar Times, 09 Mar 2016

URL: http://www.mmtimes.com/index.php/lifestyle/travel/19372-kayah-state-the-focus-at-world-travel-fair.html
Myanmar Tourism Marketing will unveil community-based tourism in Kayah State as the country’s latest tourist offering at the International Travel Trade Show (ITB) Berlin, the world’s largest tourism fair, with promotional events scheduled from today through to March 11.

The promotion is part of a three-year US$1.9 million project that has so far focused on two villages in the state. Supported by the Netherlands Fund Trust, it got under way in June 2014 and is being implemented by the International Trade Centre (ITC) and the Union of Myanmar Travel Association in cooperation with the ministries of hotels and tourism and commerce.

“The ITC is mainly providing technique and training for local people,” said U Nay Moe Aung, managing director of travel company 9 Generation Force.
Hta Nee La Leh is an ethnic Kayan village close to the scenic 7 Lakes, while Pan Pet village tract is home to members of the Padaung ethnic group, which is famous for its women who wear bronze neck coils.

It also noted that developing destinations like Kayah State would help to relieve strain on more popular tourist areas, such as Yangon, Bagan and Inle Lake, and support the long-term development of the tourism industry.